Her Universe, a company devoted to making clothes and accessories for geek girls, has just revealed a new line inspired by the heroes of Marvel Comics. The press release reads:
NEW YORK, NY – June 19th, 2014 -Her Universe, the leader in female genre merchandise, announced today a breakthrough collaboration with Marvel Entertainment and Disney Consumer Products to create a fashionable collection of empowering Super Hero apparel for the ever-growing female fan base of Marvel comics, films and television series. The Marvel by Her Universe line of “geek couture” is premiering with an action-packed assortment of Captain America fashion items along with fan favorite Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts, leggings and more that will inspire fangirls of all ages to channel their inner Super Hero.
Along with Spider-Man and Avenger characters like Loki, Thor and Iron Man, there are also strong female characters such as Black Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their own comics and Marvel’s new “Characters and Creators” initiative which aims to speak directly to an audience of women and girls, the Marvel by Her Universe line will celebrate this effort by creating fashion forward products exclusively for the female Marvel fan.
“At Marvel we actively seek innovative opportunities to leverage our iconic characters in the marketplace and expand our storytelling to a larger audience,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.”
Actress and entrepreneur, Ashley Eckstein, who launched Her Universe with her business partner, The Araca Group, in 2010, is well-known to sci-fi fans as the voice of Dagger on the animated series, Marvel’s Ultimate Spider-Man.
“I am so excited to announce that we have joined forces with Marvel for a Her Universe line of apparel,” said Eckstein. “The fans have been asking us to make Marvel merchandise and it’s been on my wish list for a long time! There are so many compelling characters in the Marvel Universe and it is a dream come true to be able to collaborate with Marvel and design with these celebrated Super Heroes and villains!”
“As long time devoted fans of the Marvel Universe,” added Michael Rego, Chief Executive Officer of The Araca Group, “we feel incredibly humbled to work alongside this most iconic brand – ‘Nuff said!’”
Marvel apparel and accessories from the Her Universe collection will be available in the U.S. at both HerUniverse.com and through national retail outlets such as Hot Topic and online with ThinkGeek.com. Throughout the year, Marvel merchandise will also be available at select conventions including San Diego Comic-Con.
Listen to Her Universe Founder, Ashley Eckstein, talk about Fangirls and Marvel on “The Nerdist Comics Panel” podcast Saturday June 21st at http://www.nerdist.com/
The price range for the items ranges from $28.00 for a tank top or jersey to $45.00 for the Captain America Costume Dress.
While the logo indicates the clothing line can pull from all corners of the Marvel Universe these initial offerings have a strong Avengers link with the majority of items being Captain America or S.H.I.E.L.D. related. The only exception to this is the Graffiti Rogue Tank at this time.
Marvelicious Toys Podcast co-host and noted Marvel T-Shirt collector Marjorie Carvalho told us that the Avengers tank top and the Captain America Cardigan were two items she was eyeing from these initial offerings though she said, “ I wish that [the cardigan] didn’t have the shield on the back.” She stated she was very interested in being able to judge these items in person at the Her Universe booth at San Diego Comic-Con in July.
Stay tuned to the Marvelicious Toys Podcast for further coverage of the Her Universe clothing line, especially in their coverage of San Diego Comic-Con next month!
What do YOU think of the Her Universe Marvel collection? Let us know in the comments below!